In a society where gender roles and sexuality have become fluid, and more personalities have become brands, I developed a brand that captures the fluid state I believe brands should embrace to remain current and evolve when need be.
I like to think of brands as living and breathing people; I help develop and re-shape humanist brands through this lens. By thinking of a brand as a person, when faced with making decisions, brand leaders and their teams can ask themselves, Does this align with the personality of our brand? Does this sound or look like who our brand is or should be?
I seek to distill the personality of brands because even in a fluid state, I also believe brands should remain true to their essence, to their core self, so as not to lose themselves during stages of growth and development.