Building a Holistic Wellness Brand for Elite Corporate Professionals

Through strategic storytelling, visual identity, and digital engagement, we positioned Preserve as a leader in holistic corporate wellness, promoting transformation at personal, organizational, and societal levels.

Agency: TOP Agency
Role: Brand Manager & Creative Director

THE BRIEF
Preserve's vision was to create a sanctuary for corporate wellness, providing a holistic and luxurious environment that supports the well-being of top performers. With a foundation rooted in evidence-based wellness, the goal was to foster personal, organizational, and societal transformation. Preserve needed to communicate this unique proposition through a compelling brand identity and messaging that would resonate with a global audience, showcasing their advanced wellness center and sustainable practices. The challenge was to articulate this complex, multi-faceted offering in a way that would attract and engage high-caliber individuals and companies.

THE EXECUTION
Central to our strategy was the development of Preserve’s core ethos, encapsulated in the powerful invitation to, "Come Alive." This mantra became the heart of our messaging, symbolizing not just a destination but a transformative journey toward wellness and rejuvenation. It seamlessly integrated nature, luxury, and advanced wellness practices, aligning perfectly with Preserve’s goal of fostering personal, organizational, and societal transformation.

Visually, we aimed to evoke the serene and luxurious environment of Preserve. Drawing inspiration from its lush landscapes and sustainable architecture, we crafted a sophisticated visual identity that exuded tranquility and elegance.

THE RESULT
Through our collaboration, Preserve successfully launched a cohesive brand identity that communicated their vision of corporate wellness to a global audience. The "Come Alive" message resonated deeply with high-caliber individuals and corporate clients, positioning Preserve as a premier destination for those seeking holistic growth. With a brand identity that reflects both luxury and sustainability, Preserve attracted a global clientele, fostering transformation on personal and organizational levels.